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      MICHELLE COHEN

      123 Gates Avenue • Brooklyn, NY 11238 • (917) 653-3851 • mllechn@gmail.com


      SUMMARY
      • Experienced writer, editor, copywriter and content strategist specializing in New York City real estate, culture, urban studies, style and design, architecture and neighborhood news.
      • Over 15 years of experience launching and producing lifestyle content sites for large and small media companies.   
      • Extensive project management experience including launching new sites, client liaison and collaboration with editorial, design and development teams.
      • Well-versed in current and emerging technologies including CMS (WordPress, Vignette, TeamSite, MailChimp); blogging platforms; social networks/social marketing and strategy; syndication and distribution; SEO/analytics; publicity.
      • Experience assigning and editing the work of freelancers; solid network of freelance writers.
      • A passion for cities and their unique culture, growth, development and evolution.
      • A keen eye for new and emerging trends.


      EXPERIENCE
      Features Writer; Copy Editor | 6sqft (New York, NY) | 2014 - Present
      • Write in-depth feature stories for New York City-focused real estate, architecture, culture, design and neighborhood news site 6sqft.
      • Write news/blog posts.
      • Copy-edit all daily content.
      Copywriter | CityRealty/REOL Services (New York, NY) | 2009 - Present
      • Create and edit newsletters and web copy with a focus on NYC and surrounding cities, neighborhoods, culture, real estate, architecture and events.
      • Write city and county neighborhood overviews and cultural highlights from original research, significantly raising client’s organic search rankings on all major search terms.


      Editorial Strategy Consultant (New York, NY) | | 2006 — present
      • Direct, collaborate on and implement web content and brand development strategy from an editorial/content perspective.
      • Manage production of new content including email marketing, site content and online video features.
      • Develop, write and edit local city culture and lifestyle guides, blogs, video scripts, marketing newsletters, feature articles, site and promotional copy and press materials.
      • Assign stories, edit submitted work and manage freelancers.
      Senior Producer | iVillage/Hearst (New York, NY) | 2004—2007
      • Produced compelling brand-aware online content for the Seventeen magazine web site (produced by iVillage), which receives over 1 million daily page views.
      • Managed the redesign of Seventeen.com from inception to launch.
      • Directed the development of new features based on emerging technologies and trends and business goals; researched and developed features including video and interactive applications, community- and user-generated content, games, and email newsletters.
      • Collaborated closely with the print edition to express editorial/brand vision and voice as well as meet marketing and subscription goals.
      • Managed production and design process.
      • Tracked and evaluated metrics and site performance.
      Editorial Producer | iVillage (New York, NY) | 1999—2004
      • Managed the redesign of Countryliving.com and Bazaar.com from inception to launch.
      • Produced, wrote and edited content; developed new site features; managed production and design for magazine web sites, including Country Living, Harper’s Bazaar, and Marie Claire.
      • As editorial lead for eHarlequin.com, created and developed content; liaised with clients; managed content providers; assigned, wrote and edited articles for content/e-commerce web site.
      • Directed associate producer; managed monthly budget allocation; coordinated launch, design, production and development team; liaised with client; assured overall site quality.
      Writer/ Producer | Lifetime Television (New York, NY) | 1997—1999
      • Created and maintained a variety of channels for the New Media and Online division of the popular television network for women, including WNBA on Lifetime, Weddings of a Lifetime, Any Day Now (weekly drama), and a breast cancer resource area.
      • Created original concepts for online presentation of television content, including interactive and video features.
      • Interviewed and videotaped celebrities and experts; coordinated live online events; produced online video segments and interactive features.
      ADDITIONAL WRITING EXPERIENCE
      Freelance Writer/Journalist | 1991—Present
      • Write monthly reviews of news, politics, and fashion sites as well as regular entertainment updates.
      • Researched and wrote several chapters of Women's Wire Web Directory (Lycos Press), web directory aimed at a female audience.
      • Freelance/staff writer for entertainment and culture publications including Might, Food & Beverage Journal, Restaurateur of San Francisco, North Beach Now, and various online publications.
      • Freelance publicist/writer for record labels and artists.


      EDUCATION


      Boston University (Boston, MA) | BA in Political Science
      New York University (New York, NY) | Film and Digital Video Production